// Bio (feel free to copy/paste)

Martin is a serial entrepreneur focused on growth, marketing, consumer products and crowdfunding.

He is the co-founder and COO of Shape, a personal health and connected device startup based in San Francisco’s Bay Area and Hong Kong.

Most recently, Martin enjoyed helping others build companies as a Director of the Founder Institute in Hong Kong, ambassador of the hardware accelerator Highway1 and mentor at the seed-stage accelerator Blue Startups. He also frequently advises product companies on their crowdfunding campaigns and execution.

Previously Martin served as the head of marketing of Ambi Labs an internet of things startup in Hong Kong. Between 2011 and 2014 Martin founded and led Phonejoy, a hardware startup, that developed an expandable game controller and game platform on Android and iOS.

Unreasonably attracted to big challenges, Martin enjoys playing video games on very hard difficulty!

// Previous

// CMO, Ambi Labs (2014-2015)

Martin consulted the Ambi Labs team in Hong Kong with their crowdfunding campaign of the Ambi Climate product that raised $115,000 on Kickstarter. Ambi Climate is an internet of things device that makes your air conditioner smart. He also assisted in extensive market research around the product’s launch strategy for 2015.

// Founder of Phonejoy, Hardware Gaming Startup (2011-2014)

In 2011, Martin started Phonejoy on a loan of about $20,000. Phonejoy is an expandable game controller that you can wrap around your smartphone to gain physical button controls for better mobile gaming. Over its course the business had attracted over $1m in external funding and generated over $250,000 in sales in 2014. In mid-2014, Martin exited from the company.

Throughout his tenure as Founder & CEO at Phonejoy, Martin drew many painful lessons from product development delays to poor investor management, but also shared great experiences such a first product rollout, closing deals and creating a wonderful brand that our fans truly loved.

// Speaking Engagements

Malaysia Social Media and Blogging Week, April 2015


How to Crowdfund Your Product Into Reality, General Assembly, August 2014
Hardware.co Accelerator, Berlin, July 2014
HSBA, Entrepreneurship Forum, Singapore, June 2014
HK ICT Awards 2014, April 2014
Startup Saturday: Crowdfunding, January 2014
Hong Kong Entrepreneurship Winter School ’14
, January 2014
Hong Kong Federation, Flying High (YouTube), Hong Kong, December 2013